Last week, Nielsen released its Cross-Platform Report for Q1 2012, detailing the viewing habits of Americans across all screens. There’s a ton of interesting stats in the report, so I’d encourage you to read the whole thing – but I know you probably won’t, so here’s the stuff I found interesting:
In Q1 2012, Americans spent nearly 35 hours per week watching video across screens and close to another 5 hours using the Internet on a computer.
Assuming we work 40-hr weeks, that means our entire lives are work, watching video, and sleeping.
PS3 users are spending 36 minutes daily, Wii users 17 minutes, and Xbox360 users 32 minutes engaging with these devices… They will continue to provide an increasing number of video options and have established themselves as legitimate players in the space of content delivery directly to the consumer.
46% of homes have gaming consoles, and 39% have 7th generation gaming consoles (PS3, Wii, Xbox 360).
Yep, consoles are important, and are going to play a very big role in the next evolution of livingroom content delivery. The next gen of consoles will break 50%, you’ll see. And a device that’s in 1 out of every 2 homes will be hard for content industries to ignore or relegate.
PS3 and Xbox 360 more popular with ethnic groups.
There’s also some broken-down usage stats on gender differences. Not surprisingly, men used gaming consoles more than women – BUT, women watched more TV than men. I also found interesting the gaming distributions: in daily gaming console consumption, the ages that consumed the most were 12-17 for men, and 18-34 for women.
African Americans spend the most time consuming video across screens.
Wired Cable has gone down by 4.5% since Q1 2011.
Tow-Thirds of Asian Americans now own a smartphone.
Really, the whole Mobile Device Penetration by Ethnicity table is great – turns out white people are the only ones at less than 50% adoption for smartphones.
Nielsen lumps together DVD and BluRay players in these stats. That is stupid.
Anyway, I found this very interesting – click below for the full report. And while some of this feels vaguely racist, remember that it’s marketing – so it *is *vaguely racist.