Speaker Biography:
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Ed Graczyk
Director of Marketing and Communication, Microsoft TV Platforms Group

Ed Graczyk is director of marketing in the TV Platform Group at Microsoft. In this capacity he is responsible for communications, public relations, branding, positioning, advertising, partner co-marketing and events for the Microsoft TV family of software products. He plays a key role in positioning the Microsoft TV Platform group as a leading producer of software that enables network operators and hardware manufacturers to offer enhanced TV services to customers around the world.

The Microsoft TV platform is a comprehensive, standards-based, client and server software solution that enables network operators to enhance the TV experience for their viewers and subscribers.

Since 1991, Graczyk has held a number of marketing and sales management positions at Microsoft, in both the company's Redmond, Wash. headquarters and the New York City field office. His responsibilities included marketing lead for the award-winning MSN(tm) MoneyCentral personal finance service, public relations lead for the Web Essentials and MSN divisions, entertainment marketing for MSN, and corporate account sales management.

Prior to joining Microsoft, he served in various management and sales positions at Unisys Corporation in New York City. Ed holds a bachelor's degree in science from the Boston College School of Management, where he was a triple major in marketing, computer science and economics.

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2001 PBS Technology Conference CD-ROM